Digital Disruption, Innovation and Competition Law. How the Google Shopping Case is Fitting the Framework?

Abstract

In the light of the Google Shopping case and of the market impact of digital disruption and revolutionary business models,  it will be debated whether traditional competition law tools and remedies are able as such to deal with the data driven economy. The question that will be scratched out is whether a more stringent effect based approach shall be advanced in order to tackle anticompetitive conducts in the‎ digital environment.